A SONG STILL INSIDE’S IMMERSIVE TRANSMEDIA CAMPAIGN
In order to expand upon the issues in A SONG STILL INSIDE, we made a way for people to engage with the characters on social media. Read more about the immersive transmedia campaign we launched to connect with wider networks and construct new conversations.
“There may not be a real person named Michael Hayes, but so many people who worked on this film saw themselves in Michael and/or his wife Maggie. It’s no secret that most of us live on our mobile devices, so we chose to take Michael off-screen via social media.” – moderndaydads.com